Retail Potential

Tap into the retail potential that exists in the DeSoto Retail Trade Area. Currently there is a high demand for quality retail, restaurants, entertainment, recreation and mixed-use developments. The Hampton Road corridor is ripe for redevelopment, with a comprehensive plan already in place. Meanwhile, well-traveled I-35 boasts high traffic counts from both residents and commuters.

DeSoto Retail Trade Area at a Glance

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Population

2019
242,210
2024
260,117 Gain
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Average HH Income

2019
$73,884
2024
$84,525 Gain
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Average Home Value

2019
$195,000
2024
$237,000 Gain
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Median Age

2019
35
2024
35.2 Gain
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Projected HH Growth

2019
8.0%
2024
8.8% Gain

Where the Retail Trade Area is Headed

RTA Trends 2019 through 2024

RTA Population by Age 2019 vs 2024

RTA Households by Income 2019 vs 2024

RTA Race & Ethnicity 2019 vs 2024